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FARM ANIMAL TRANSPARENCY

What Your Meat Label Does Not Tell You

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Category: GFGF Bulletin

The Grass-Fed and Grass-Finished (GFGF) Bulletin — Farm Animal Transparency’s semi-monthly note for ranches selling grass-fed and grass-finished beef: what ranch websites charge, USDA and grocery prices, cull-cow economics, and label-claim findings from FAT’s national survey of direct sellers.

GFGF Bulletin No. 3: Ranch websites ask $11.50 a pound for grass-finished ground and about $7.50 a hanging pound for a side

FAT read the websites of 381 ranches that sell grass-fed beef direct, in 49 states, on October 26, 2026: cut-by-cut prices against September, the hanging-weight price of a side, what grass-finishing adds, who is sold out for 2027, and what your own cull cow costs as hamburger.

GFGF Bulletin No. 2: A cull cow brings at most $1,360 from a packer — or about $3,000 sold direct by the side

Imported lean trimmings are pulling down cull-cow prices, but they barely touch the beef a grass-fed rancher sells direct. What one cull cow is worth at the packer versus sold direct, and how to grind and label her beef.

GFGF Bulletin No. 1: What grass-finished beef sells for — 211 qualifying farms against USDA and the supermarket

The first GFGF Bulletin from Farm Animal Transparency (FAT): of 3,849 farms advertising grass-fed beef, 211 qualify. Their median cut prices against USDA’s Q3 2026 grass-fed benchmark and the supermarket’s advertised grass-fed prices.

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  • How FAT reads labels
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  • GFGF BULLETIN
  • The FAT App — Label Transparency in Your Pocket
Farm Animal Transparency is an independent, evidence-based project focused on clarity and disclosure in U.S. meat labeling.

© 2026 Farm Animal Transparency. Prepared with the assistance of AI.

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